Responsabilidad social empresaria
Responsabilidad social empresaria
El nuevo milenio trajo consigo cambios sociales que impactaron en las empresas en forma definitiva, con resultados dispares, pero siempre respetables. No hay, por cierto, organización que pueda subsistir y crecer desoyendo la voz de sus clientes, y ellos son cada vez más exigentes, más inteligentes, más demandantes y sus reclamos de atención implica que las empresas no solo deban darles una devolución hacia ellos mismos, sino a la sociedad en la cual la organización se desempeña.
La responsabilidad social corporativa o empresarial (RSE) manifiesta ese impulso, compromiso y estrategia de las empresas para garantizar retribuir a las sociedades todo los que las sociedades les dan, como una contribución activa y voluntaria al mejoramiento social, económico y ambiental. Eso es lo que se conoce como “Triple Impacto”.
Grupo Crescent es, muy orgullosamente, una empresa de triple impacto, y nos erigimos como líderes del cambio social, económico y ambiental de las organizaciones a las cuales asesoramos. Nos apasiona asesorar dando ejemplos, mostrar el camino transitándolo, y vivir los logros de nuestros clientes, en parte, como propios. Más que una tarea, esto es un compromiso que implica trabajo a tiempo completo.
Para motorizar los cambios que nuestros clientes y aliados requieren usamos modelos reconocidos mundialmente, como B-Core y SMETA 4 Pilares, pero esto es solo el comienzo de una larga lista de acciones y herramientas en las que nos apoyamos para que el cambio positivo y la devolución a la sociedad de cada Organización sea verdaderamente sustentable.
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